Comfort is a brand name for fabric softener sold by Unilever in the UK and around the world. The range includes Comfort Pure (for delicate skin) and Comfort Crème (a premium brand). Scents include Passion Flower and Ylang Ylang, Lily and Riceflower, Wild Pear and Ginkgo and the Original Comfort Blue.The product is sold as Soft in Chile, Badin in Israel and Molto in Indonesia and has similar variants to Comfort.