Sunfeast Yippee Noodles is a blend of Aashirvaad Atta with different masalas, in a process that does not allow the formation of lumping. The first products to be launched were Yippee Classic Masala and Yippee Magic Masala in the year 2010. ITC entered the instant noodles segment with the launch of Sunfeast Yippee! in 2010. The sourcing and blending expertise that has made Aashirvaad India’s No 1 branded Atta has been leveraged to create a delightful noodle block.
